Public relations is about building relationships.

Just like personal relationships, whether you're a company, an organization or an individual, when it comes to public relationships, everything you do or say matters.

Judi Wax Public Relations Inc. is a client-service driven firm that provides strategic public relations counsel and services to clients interested in building relationships with their customers and others to influence their attitudes and behaviors.

Judi Wax Public Relations works with clients on a project or an ongoing basis to develop programs and budgets that meet their needs and accomplish their goals.

Among the firm's many services, Judi Wax Public Relations consults with clients to determine their PR needs, develops and executes PR strategies and programs, participates in strategy and brainstorming sessions with clients and their marketing partners, launches products, directs special events, writes press kits and other media materials, develops brochures and other marketing materials, generates publicity for products and services, provides media relations support at trade shows, manages communications around issues or crises, and media trains spokespeople.